Looking deep into the channels of communication is described as

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UGC NET Paper 1: Held on 12th Mar 2023 Shift 2
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  1. Content analysis
  2. Audience analysis
  3. Control analysis
  4. Media analysis

Answer (Detailed Solution Below)

Option 4 : Media analysis
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

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Key Points

Media Analysis:

  • Looking deep into the channels of communication refers to Media analysis.
  • It involves examining the different types of media channels through which communication takes place, including print, broadcast, and digital media, and analysing the messages conveyed through these channels.
  • Media analysis is the process of examining and evaluating different forms of media such as newspapers, TV programs, social media, etc. to gain a deeper understanding of their content and effectiveness.
  • It involves identifying patterns, trends, and biases in the media, as well as analyzing how different audiences respond to various forms of media.
  • Media analysis is important because it helps organizations and individuals to understand how their messages are being received by their target audiences, and to make more informed decisions about their communication strategies.

Additional Information

  • Content analysis refers to analyzing the content of a message to identify patterns and themes.
  • Audience analysis refers to examining the characteristics and needs of the intended audience to tailor the message accordingly.
  • Control analysis is not a commonly used term in communication and management, but it may refer to analyzing the extent of control or power one has over a particular communication process.
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