Which of the following organizations provides facility of marketing of their products to artisans of state of Rajasthan?

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Rajasthan 3rd Grade Level 1 Official Paper (Held On: 25 Feb, 2023 Shift 1)
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  1. RIICO
  2. Rajasthan Finance Corporation
  3. RAJSICO
  4. Rajasthan Marketing Board

Answer (Detailed Solution Below)

Option 4 : Rajasthan Marketing Board
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Rajasthan 3rd Grade (Level 1) Full Test 11
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Detailed Solution

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The correct answer is 'Rajasthan Marketing Board'

Key Points

  • Rajasthan Marketing Board:
    • The Rajasthan Marketing Board is responsible for facilitating the marketing of products made by artisans in Rajasthan. It provides a platform for artisans to showcase and sell their crafts.
    • It helps in promoting the state's traditional crafts and encourages economic growth for rural artisans by connecting them to wider markets.
    • The Board acts as a key institution for ensuring the commercialization of handicrafts and local products, making them more accessible to national and international markets.

Additional Information

  • RIICO (Rajasthan State Industrial Development and Investment Corporation):
    • RIICO is a government agency that focuses on promoting industrial development in Rajasthan. It provides infrastructure and facilities for industrial growth but does not specifically focus on marketing artisan products.
    • It mainly helps with industrial investments and project implementation, which is different from the direct marketing services offered by the Rajasthan Marketing Board.
  • Rajasthan Finance Corporation:
    • This organization is primarily involved in providing financial assistance to small and medium enterprises (SMEs) and does not specifically focus on marketing products for artisans.
    • While it helps businesses access funds, it does not play a direct role in marketing products to customers.
  • RAJSICO (Rajasthan State Small Industries Corporation):
    • RAJSICO is focused on providing financial and technical support to small industries in Rajasthan. It aids small-scale industries but is not primarily involved in the marketing of artisan products.
    • The corporation helps small industries in terms of infrastructure and financial backing, but the marketing aspect is handled by other institutions like the Rajasthan Marketing Board.

Important Points

  • The Rajasthan Marketing Board plays a crucial role in promoting and marketing the diverse and rich craftsmanship of Rajasthan’s artisans, making it one of the state’s most vital organizations for rural economic development.
  • Artisan products such as pottery, textiles, jewelry, and wooden crafts are regularly marketed by this board through exhibitions, online platforms, and export opportunities.
  • For artisans, this platform helps to reach a larger audience, increasing their visibility and enhancing their income by accessing wider markets both in India and abroad.
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