Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A): Archie Carroll's model speaks of an organisation's four most basic forms of responsibility in order of priority.

Reason (R): Economic, legal, ethical, philanthropic responsibilities and their compliance increases brand value and furthers the profit.

The correct answer is Both (A) and (R) are correct and (R) is the right explanation of (A)

Important Points 

According to Archie Carroll's concept, an organization's four most fundamental forms of responsibility are as follows, listed in priority order:

• Economic Responsibility: Responsibility relates to profit and long-term survival through benefiting society
• Legal Responsibilities: Obey all applicable laws and regulations.
• Ethical Duty: To conduct oneself morally and ethically
• Philanthropic responsibility is the obligation to support society.

Hence the correct answer is  Both (A) and (R) are correct and (R) is the right explanation of (A)