Given below are two statements:

Statement I: When messages are delivered by popular sources, they have higher attention and recall of the receivers.

Statement II: A highly credible source may not score much in the areas of expertise, trustworthiness and likability

In light of the above statements, choose the correct answer from the options given below:

Question

Question

This question was previously asked in

UGC NET Official Paper-I (Held On: 14 Mar, 2023 Shift 2)

Answer 1

Key PointsStatement I: When messages are delivered by popular sources, they have higher attention and recall of the receivers.

According to the research and empirical evidence that shows messages delivered by popular sources, such as celebrities or well-known public figures, are more likely to grab attention and be remembered by the receivers.
This is because individuals tend to be more interested in and receptive to messages from people or entities that they are familiar with or perceive as being important or influential.

Thus statement I is true.

Statement II: A highly credible source may not score much in the areas of expertise, trustworthiness and likability

High credibility sources can score well in areas of expertise, trustworthiness, and likability.
In fact, credibility is often associated with being knowledgeable, trustworthy, and likable, which are all important factors in building credibility as a source of information.

Thus statement II is false.