Which of the following are objectives in marketing communication?

A. Belittling competitive brands

B. Category need

C. Brand awareness

D. Brand attitude

E. Brand purchase intention

Choose the correct answer from the options given below:

Key Points

• Marketing communication is the process of conveying messages about a company's product or service to its target audience.
• The objectives of marketing communication are typically focused on creating brand awareness, establishing a positive brand attitude, and increasing the likelihood of purchase intention among consumers.
• Belittling competitive brands is not considered a professional marketing communication practice and is not an objective of marketing communication.

Additional InformationTV commercials, social media ads, billboards, email marketing, and influencer marketing are examples of marketing communication.