The criteria for good public service communication by media are:

A. Limit on audience action and reaction

B. Subjective slant

C. Evenhandedness

D. Avoidance of rancour

E. Separating facts from opinion

Choose the most appropriate answer from the questions given below:

The most appropriate answer is: C, D, and E

 Important Points

Public service communication refers to the dissemination of information, messages, or content by government, non-profit organizations, or other public entities to inform, educate, raise awareness, and promote positive social behaviors or public welfare. The primary objective of public service communication is to serve the public interest and address issues of public concern.

The criteria for good public service communication by media are:

 Evenhandedness:

• This means presenting information in a fair and balanced manner, without showing bias towards any particular perspective or group.

 Avoidance of rancor:

• Rancour refers to bitterness or resentment.
• Good public service communication should avoid promoting hostility or negative emotions and instead aim to foster understanding and constructive dialogue.

 Separating facts from the opinion:

• Media should clearly distinguish between objective facts and subjective opinions.
• Providing accurate information and avoiding the mixing of facts with personal biases is essential for responsible communication.

However subjective slant (B) and limit on audience action and reaction (A) are not considered desirable criteria for good public service communication.

Therefore, the correct answer is option 4) C, D, and E.