Use of Focus Groups and collaboration tools as a training needs assessment technique has the following disadvantages

(A) Time consuming or organize

(B) Unuseful with complex or controversial issues that one person may be unable or unwilling to explore

(C) Questions cannot be modified to explore unanticipated issues

(D) Group members provide only information they think you want to hear

Choose the most appropriate answer from the options given below:

The correct answer is (A), (D) only

Key Points Focus Groups:

• Focus groups typically consist of 10 or fewer volunteers who come together to talk about a certain idea or product.
• Focus group surveys are a qualitative research method where a group of people is put together in a room for a discussion on a particular topic.
• They are questioned by a market research company or given a product to trial, after which they are allowed to express their thoughts, feelings, and responses.
• To gauge the expected response of the wider market population, all of their responses are observed and studied.
• The advertising sector frequently uses focus groups as a strategy to assess the potential impact of a new product.

Important Points Disadvantages of use of Focus Groups as a training needs assessment:

1. Time consuming or organize

2. Group members provide only information they think you want to hear

3. Focus group participant behaviour will, naturally, be influenced by who they are as people.