Who criticised naive pluralism in media politics relating to diversity ?

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MH SET Paper-II: Sociology 7th April 2024
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  1. C. Hamelink
  2. R. Johnson
  3. M. Jay
  4. K. Karppingen

Answer (Detailed Solution Below)

Option 4 : K. Karppingen
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MH SET Paper 1: Held on 26th Sep 2021
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The correct answer is - K. Karppinen

Key Points

  • Naive pluralism
    • Naive pluralism assumes that the media landscape inherently provides diverse viewpoints without considering structural inequalities or power imbalances.
    • This perspective is criticized for being overly simplistic and ignoring the role of economic and political influences in shaping media content.
  • K. Karppinen
    • K. Karppinen is a scholar known for examining the limitations of naive pluralism in media politics.
    • He argues that pluralism in media does not automatically ensure equal representation or diversity, as it often overlooks systemic barriers to access and participation.
    • Karppinen emphasizes the need to address power structures to achieve genuine media diversity.

Additional Information

  • Media pluralism
    • Refers to the presence of a variety of media sources and viewpoints in a democratic society.
    • It is often linked to the idea of ensuring freedom of expression and public access to diverse information.
    • However, structural issues like media ownership concentration can limit pluralism.
  • Criticism of naive pluralism
    • Scholars argue that naive pluralism ignores the impact of corporate interests and political agendas on media diversity.
    • It assumes that the free market alone will foster diversity, which is often not the case due to economic monopolies.
    • As a result, marginalized groups may struggle to have their voices represented in mainstream media.
  • Role of regulation
    • To counteract the limitations of naive pluralism, many advocate for media regulations that promote diversity and inclusivity.
    • Examples include public service broadcasting mandates and policies to limit media ownership concentration.
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