Who has become the brand ambassador for Government of India (Gol)’s road safety awareness campaign? 

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NPCIL Assistant Grade-1 (Preliminary) Official Paper-I (Held On: 08 Sept, 2018)
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  1. Amitabh Bachchan 
  2. Anushka Sharma
  3. Deepika Padukone
  4. Akshay Kumar

Answer (Detailed Solution Below)

Option 4 : Akshay Kumar
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Detailed Solution

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The correct answer is Akshay Kumar.

Key Points

  • Bollywood actor Akshay Kumar has been appointed as the brand ambassador for the Government of India’s road safety awareness campaign.
  • The campaign aims to reduce road accidents and promote safe driving practices across the country.
  • Akshay Kumar has been involved in various initiatives and campaigns related to social causes, making him a suitable choice for promoting road safety.
  • The actor's involvement is expected to leverage his popularity to reach a wide audience and enhance the effectiveness of the campaign.

Additional Information

  • Road Safety in India:
    • India has one of the highest numbers of road accidents globally, with thousands of fatalities each year.
    • Various factors contribute to road accidents, including overspeeding, drunk driving, and poor infrastructure.
  • Government Initiatives:
    • The Government of India has launched multiple initiatives such as the National Road Safety Policy and the Motor Vehicles Amendment Act, 2019, to enhance road safety.
    • These initiatives include stringent penalties for traffic violations and improved road infrastructure.
  • Role of Celebrities:
    • Influential public figures like celebrities play a crucial role in spreading awareness and influencing public behavior towards social causes.
    • Their involvement can significantly boost the reach and impact of awareness campaigns.
  • Importance of Road Safety Awareness:
    • Awareness campaigns are vital in educating the public about safe driving practices and the consequences of traffic violations.
    • Effective awareness can lead to behavioral changes, ultimately reducing the number of road accidents and fatalities.
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