Companies in AdTech
There are 9,748 companies in AdTech which include Adobe, AppsFlyer, InMobi, Tapjoy, PubMatic. 2,447 companies in AdTech are funded, with 1,457 having secured Series A funding. Till date, the sector has seen the creation of 14 Unicorns. United States has the most number of companies in AdTech (3,251), followed by India
(722), and then United Kingdom (654).
2025 has seen the creation of 5 AdTech companies. On average, the last 10 years have seen 413 new companies launched every year. Most number of AdTech startups have been founded by alumni from Tel Aviv University, Harvard University and Stanford University.
Here is a List of top companies in AdTech
1. Adobe
Cloud and AI based marketing and creative management solutions. It enables collaboration between ad production and media teams, allowing users to develop advertisements. It allows users to generate, modify, and optimize material using generative AI algorithms, including photos, graphics, movies, social posts, PDFs, and more. It also provides DSP and search marketing management solutions. It helps users create, deliver, and optimize content and applications. Offering includes product analytics, content management, customer journey analytics, and more.
Key facts about Adobe
- Founded Year: 1982
- Location: San Jose (United States)
- Stage: Public
- Investors: Apple, Fisher Investments and 12 Others
- Latest Funding Round: Series A, 1985
- Tracxn Score: 86/100 What is this?
- Competitors Rank: 3 of 3,348 Competitors
2. AppsFlyer
Cloud based mobile marketing analytics and attribution platform. It allows app developers, brands, and agencies to measure mobile user acquisition across all paid, organic, viral, and social media sources. It provides real-time attribution data, allowing businesses to track user acquisition and measure the effectiveness of marketing campaigns. It also provides marketing insights for brands to attribute, understand, and engage users through a marketing platform. It helps brands make informed decisions based on reliable data.
Key facts about AppsFlyer
- Founded Year: 2011
- Location: San Francisco (United States)
- Stage: Series D
- Total Funding till date: $300M
- Investors: Fidelity Growth Partners Europe, Goldman Sachs and 17 Others
- Latest Funding Round: Series D, Nov 24, 2020
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 1 of 207 Competitors
3. InMobi
Platform offering mobile ad network software. It offers mobile in app advertising and monetization solutions. It enables advertisers to launch personalized mobile and website ad campaigns using targeted data analytics. It leverages AI to streamline customer engagement. It provides app developers and mobile publishers with tools to deliver native ads within apps.
Key facts about InMobi
- Founded Year: 2007
- Location: Bengaluru (India)
- Stage: Series D
- Total Funding till date: $266M
- Investors: Kleiner Perkins, Sherpalo Ventures and 41 Others
- Latest Funding Round: Conventional Debt, Sep 11, 2024, $100M
- Tracxn Score: 82/100 What is this?
- Competitors Rank: 1 of 911 Competitors
4. Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering engaged consumers to brands and advertisers. Tapjoy has a reach of more than 450M (December, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements.
Key facts about Tapjoy
- Founded Year: 2007
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $60M
- Investors: J P Morgan, Rho Capital Partners and 12 Others
- Latest Funding Round: Series D, Jul 26, 2016
- Tracxn Score: 82/100 What is this?
- Competitors Rank: 2 of 911 Competitors
5. PubMatic
Platform offering SSP software. It offers a supply side platform for publishers to automate evaluation and sell the ad inventories. It allows content creators to control access to inventory and increase monetization by enabling marketers to drive a return on investment. It helps to reach audiences across multiple ad formats and devices.
Key facts about PubMatic
- Founded Year: 2006
- Location: Redwood City (United States)
- Stage: Public
- Total Funding till date: $31M
- Investors: Nexus Venture Partners, Helion Venture Partners and 6 Others
- Latest Funding Round: Series E, Feb 14, 2014, $13M
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 1 of 157 Competitors